Perso Interactive's industry-specific solutions showcased at World IT Show

About

The 2026 World IT Show is South Korea’s largest ICT exhibition held at COEX in Seoul, and it is a large-scale stage where domestic and international IT companies and industry professionals gather in one place. ESTsoft set up a booth in Hall C on the 3rd floor, the main exhibition hall, and drew strong interest from visitors by showcasing a more advanced Perso Interactive service. By demonstrating interactive solutions centered on use cases that can be applied immediately across various industries such as tourism, mobility, retail, and e-commerce, it proved both the practicality and completeness of AI Avatar technology. As a result, it achieved the accomplishment of drawing enthusiastic responses from key company and institutional representatives as well as business partners, further solidifying Perso Interactive’s position as a new standard in the AX era.

Background

Having validated its technological capabilities on the global stage through MWC 2026, Perso Interactive used the World IT Show, South Korea’s largest ICT exhibition, as an opportunity to present a more advanced solution to domestic and international stakeholders across various industries. Rather than limiting the presentation to abstract technology introductions, the booth was designed as a hands-on experience featuring concrete scenarios that could be applied immediately in each industry field, allowing visitors to intuitively envision ways to use it in their own business environments.

Solution

The booth was organized around immediately applicable industry-specific use cases in tourism, mobility, retail, e-commerce, and more, and AI Avatars operating according to each scenario were demonstrated live. In particular, the "AI Seoul Tour Guide" featured at the booth provided vast amounts of information instantly through real-time conversations, including major attractions in Seoul, popular restaurants, and live Korean baseball game schedules, delivering an innovative communication experience to visitors. Visitors were also able to directly experience the technological sophistication of an AI Avatar with precise speech and natural gestures, and could feel the level of a highly refined AI Avatar-based solution.

Results

From the first day of the event, key company and institutional representatives, as well as business partners, visited the booth and showed strong interest. The demonstration format centered on concrete industry-specific use cases effectively improved visitors’ understanding and purchase intent, and led to a series of cases that progressed into substantive business discussions. Following MWC, Perso Interactive once again proved its refined technological capabilities on South Korea’s largest ICT stage, further strengthening its position as an AI solution that creates real business value beyond a simple exhibition.

Recommended for

This use case is ideal for:

• Professionals considering the adoption of AI Avatars across industries such as tourism, mobility, retail, and live commerce

• Company representatives looking to showcase AI solutions at IT exhibitions and international events

• Decision-makers seeking to directly assess the real-world business applicability of AI Avatar technology

The solution is also highly valuable for those who want to evaluate technological completeness and practical usability at the same time.

Related article: ESTsoft unveils AI Avatar 'Perso Interactive' at WIS 2026

Frequently Asked Questions

Q. Can it be deployed on-site right away without installation or separate development?

A. Yes. Perso Interactive AI can be deployed immediately on-site without separate development or infrastructure setup. However, if additional information or customization is needed, we proceed with the desired development through prior consultation. After development, the system can be operated on-site right away by deploying station (kiosk) devices.

Q. Can it be applied to fields other than the industry-specific use cases introduced here?

A. Yes. In addition to tourism, mobility, retail, and live commerce, use cases can be designed and applied to various industries such as public services, education, finance, and healthcare. We work with you to plan the optimal solution for your business goals and environment.

Q. How much can the AI Avatar’s speech and gestures be customized?

A. Various expressive elements of the AI Avatar, such as tone, intonation, facial expressions, and gestures, can be finely adjusted to match the brand and service characteristics. Custom AI Avatars can be created to reflect the desired character and atmosphere.