Leading fan engagement with stadium events where fans can directly converse with AI humans that look exactly like the players

About

Pro sports captures the attention of countless fans, yet the experience has largely remained spectator-centered, with limited opportunities for fans to actively participate. Large stadium screens, in particular, have traditionally served as one-way channels for information and video playback, leaving structural gaps when it comes to real-time interaction or personalized experiences.

KT Wiz, a Korean professional baseball team, introduced an interactive event powered by Perso Interactive technology, creating an environment where fans can communicate directly with AI Humans built on real player IPs while enjoying event participation, content experiences, and an expanded sense of fan engagement all at once. Most notably, AI content featuring a foreign player speaking fluent Korean was showcased on the stadium's large LED screen, delivering a powerful sense of immersion and delight that naturally took off as a viral moment across social media.

The result was meaningful impact on both the event and marketing fronts, with stronger on-site engagement, organic social media buzz, and a deeper level of fan immersion all coming together.

Background

As fans' expectations for the stadium experience have grown, the sports industry has faced a clear challenge: offer something beyond simply watching the game. Yet conventional stadium operations have remained anchored in one-way communication through large screens, with no real framework in place for fans to actively participate or engage with personalized content.

This gap was felt even more keenly by teams with foreign players, where language barriers tended to keep a quiet distance between players and fans. The introduction of an AI-based interactive fan experience solution began with a single question: "Can fans at the stadium become participants rather than mere spectators?"

Solution

Powered by Perso Interactive AI, an AI interaction system was built to connect seamlessly with the stadium's large LED screens and on-site stations. From the moment fans step into the stadium, they can engage in real-time conversations with AI Humans built on real player IPs and join interactive events, transforming the experience from simply watching the game into becoming the main character of the content itself.

Multilingual AI content was also produced, featuring foreign players speaking fluent Korean, creating an environment where the experience reaches a wider fan base without language barriers. The immersive sensation of conversing directly with a favorite player IP sparked enthusiastic responses among fans, and the content generated through these moments naturally flowed into a viral cycle as fans voluntarily shared it across social media.

The on-site experience does not stop at the stadium but extends into the digital space. Promotional content tied to live events was designed to spread organically through social media, creating a virtuous online-offline cycle that delivers the energy and excitement of the stadium even to fans who could not attend in person.

Results

When AI content featuring a KT Wiz foreign player speaking Korean appeared on the stadium's large LED screen, it sparked an enthusiastic response among fans. The unexpected freshness and immersion translated into organic sharing, driving a clear viral effect with rapid increases in social media views and shares.

Fans who came simply to watch the game evolved from passive consumers into active participants, lifting the overall atmosphere inside the stadium and the quality of the fan experience as a whole. The content generated through the event was voluntarily shared online by fans, leading to a noticeable rise in social media mentions, with the on-site experience continuing to ripple outward into the digital realm.

As a result, both the team and sponsor brands gained broad exposure across online and offline channels through the content itself, establishing AI-driven interactive events as an effective vehicle for strengthening fan experience and brand marketing in tandem.

Recommended For

This use case is ideal for:

• Professional sports teams and stadium operators

• Sports sponsorship marketers seeking greater brand exposure

• Event planners aiming to elevate on-site fan experiences

The solution is also highly scalable for concerts, festivals, large-scale offline events, and any setting where fan experience plays a central role.

Related article: ESTsoft and KT unveil AI Avatar at the pro baseball season opener... Foreign player “Rojas” greeting in Korean captivates more than 20,000 spectators!

Frequently Asked Questions

Q. Can it be deployed directly to the field without installation or separate development?

A. Yes. Perso Interactive AI can be deployed immediately in the field without any separate development or infrastructure setup. However, if additional information or customization is required, we will proceed with the desired development through prior consultation. Once developed, you can deploy station (kiosk) devices and begin operation immediately on-site.

Q. How are player image rights and IP usage managed?

A. IP is utilized safely based on agreements with the team and the players themselves, with the scope and methods of use clearly defined through prior contracts.

Q. How closely does the AI resemble the actual player?

A. The AI Human is built to reflect the player's appearance, voice, and speaking style, offering fans an immersive experience that feels like conversing with the real player.