KT X Everland X AI Lee Kang-in, an interactive Lucky Drop event

About

Theme parks are spaces that offer visitors special experiences, but most brand promotion events were limited to simple prize drawings or operations centered on on-site staff, making it difficult to drive active participation and a sense of immersion from visitors.

To address this, KT held a Lucky Drop event at Everland using a Perso Interactive Station, presenting a new form of brand marketing that combined AI technology with a sports star IP. At the event, Everland visitors participated in the Lucky Drop event by talking with an AI Avatar that looked exactly like Lee Kang-in on the Perso Interactive Station, while AI handled the entire event flow, from explaining the rules to announcing the winning results.

As a result, it went beyond a simple prize event and delivered an immersive brand experience that made visitors feel as though they were directly interacting with a sports star IP, confirming new possibilities for AI-based brand marketing in a theme park environment.

Background

KT needed a differentiated promotional approach to create touchpoints with visitors and increase brand awareness in Everland’s large-scale theme park environment. Traditional event formats required on-site staff to explain and run the rules directly, which created a heavy operational burden and made it difficult to provide a consistent experience for every visitor. With a one-way information delivery method, it was also difficult for the brand message to leave a lasting impression on visitors.

To overcome these limitations and create a memorable brand experience through voluntary visitor participation, a new approach was needed that combined the familiar IP of Lee Kang-in, a player beloved by fans, with AI technology. Accordingly, Perso Interactive was introduced as a solution that could naturally connect fun and technology to implement an interactive event where visitors could participate and experience it directly.

Solution

A Perso Interactive Station equipped with Lee Kang-in’s AI Avatar was used to implement a structure in which AI operated the entire Lucky Drop event. Visitors stood in front of the station and naturally talked with Lee Kang-in’s AI Avatar to learn how to participate, and the AI Avatar personally handled every step, from explaining the event rules and encouraging participation to announcing the winning results.

The AI Avatar, which precisely reproduced Lee Kang-in’s appearance and speech style, welcomed visitors and transformed a simple prize event into a special experience of interacting with a star. In harmony with the lively atmosphere of the theme park, it created a natural visitor-attraction effect. By using an AI Avatar with a familiar appearance, the structure naturally drew visitors’ attention and lowered the barrier to participation.

Through this, the event was transformed from a simple activity into experience-based content that interacts with the brand.

Results

The Perso Interactive Station equipped with Lee Kang-in’s AI Avatar attracted strong attention on-site at Everland and drew voluntary participation and high interest from visitors. Beyond merely participating to receive a prize, the process of conversing with the AI Avatar itself became a source of fun, increasing visitor immersion. The new experience became a hot topic among visitors, and on-site reactions spread naturally through SNS, leading to brand exposure effects as well.

As AI handled the entire event process, the burden on operating staff was reduced, and it became possible to provide a consistently high-quality event experience to every visitor. This case has become a reference that showed how AI technology can extend beyond simple guidance into participatory marketing content even in a theme park environment, confirming new possibilities for brand marketing that combines sports star IP with AI technology.

Recommended for

If you are a marketer planning visitor participation events for theme parks or large-scale outdoor events, a planner creating fan-participation events using star IP, or a brand marketer seeking to reduce the burden on event operations staff while still providing visitors with a consistent and immersive experience, this case will serve as a useful reference. In particular, for those who want to go beyond simple prize events and enhance visitor immersion through participatory interaction while delivering the brand experience in a more memorable way, it offers an applicable direction.

Frequently Asked Questions

Q. Can it be deployed on-site right away without installation or separate development?

A. Yes. Perso Interactive AI can be deployed on-site immediately without separate development or infrastructure setup. However, if additional information or customization is needed, we proceed with the desired development through prior consultation. After development, the station (kiosk) device can be placed and operated on-site right away.

Q. Can the event content be changed?

A. Yes. After prior consultation, it can be flexibly changed to suit the operational purpose, such as the event format, messaging, and prizes.

Q. Can a specific star or character IP be applied?

A. Yes. Through consultation with the IP holder, we can create an AI Avatar that precisely implements the appearance and speech style of the person. It can be applied to a wide range of IPs, including athletes, artists, and brand characters.