How Daewoo E&C Expanded AI to Construction and Residential Sites with Perso Interactive

About

As technology in land, infrastructure, and transport sectors such as smart construction, mobility, and smart cities develops rapidly, interest in AI interfaces that naturally communicate with people in the construction and residential areas is also increasing.

ESTsoft collaborated with Daewoo E&C, a leading domestic construction company, to participate in the Smart Construction Alliance Zone at the ‘2026 Land, Infrastructure and Transport Technology Fair,’ the largest land, infrastructure, and transport technology exhibition in Korea hosted by the Ministry of Land, Infrastructure and Transport and organized by the Korea Agency for Infrastructure Technology Advancement. At this event, Daewoo E&C showcased its AI technology and innovative cases in the construction and residential sectors using Perso Interactive, a real-time conversational AI Avatar service.

Visitors were able to personally experience the AI concierge explaining Daewoo E&C's AI technology, the AI manager providing resident services in actual apartment complexes, and Daewoo E&C videos produced with generative AI. This collaboration is an example showing that Perso Interactive is an AI solution that can expand beyond guidance to construction and residential services.

Background

The construction and residential sectors are rapidly digitizing amid the trends of smart construction and smart cities. There is an increasing need for a new communication channel that can easily convey complex technologies to visitors and customers, and guide residents with necessary information within the complex at any time.

Existing exhibition guides or complex bulletin boards only went as far as unilaterally delivering information, making it difficult for visitors or residents to ask questions and get answers on the spot. In particular, in large apartment complexes, it was not easy to respond to resident inquiries in real-time due to the limitations of personnel who could respond at all times.

The collaboration between Daewoo E&C and ESTsoft started with the question, 'Can an AI that speaks like a human connect everything in one flow, from technology guidance to resident services?' and led to a conversational AI experience tailored to construction and residential sites.

Solution

At the Daewoo E&C booth of the ‘2026 Land, Infrastructure and Transport Technology Fair,’ three AI experiences based on Perso Interactive were presented in the form of stations.

First, the AI concierge took on the role of explaining Daewoo E&C's AI technology to visitors in an easy-to-understand manner. A human-like AI Avatar guides the exhibition content on behalf of staff, helping visitors understand the technology naturally.

Second, the AI manager was introduced as a case of providing resident services in an actual Sihwa MTV apartment complex. When residents ask in everyday language, such as "Tell me how to get to the senior center," the AI manager immediately guides them on the location of facilities in the complex and usage information. Questions can be asked conveniently by touch or voice, allowing residents to obtain necessary information in the complex at any time without resident staff.

Third, through generative AI video content, visitors were able to experience videos containing Daewoo E&C's brand and technology first-hand.

These three experiences show within a single booth that Perso Interactive can be widely applied to the construction and residential sectors, ranging from guidance and resident services to content production.

Results

At this exhibition, visitors were able to directly experience how AI that communicates like a human is utilized in construction and residential sites. From the AI concierge explaining technology to generative AI videos, it was a place where Daewoo E&C's AI innovation could be witnessed all in one spot.

In particular, since the AI manager was not just an exhibition demo but was actually providing resident services in a real apartment complex, it proved that conversational AI can be applied to real residential sites. Residents can ask about complex facilities or usage information at any time and get immediate answers, further enhancing living convenience.

Above all, this collaboration is a representative example showing that Perso Interactive is expanding into the construction and residential service sectors beyond guidance and retail, confirming that the scope of utilizing conversational AI Avatars is gradually widening.

Recommended for

This case will be a great reference for construction companies and exhibiting corporations that want to convey technology and brands to visitors in an easy-to-understand manner, residential service operators who want to provide constant guidance and response services to residents in large apartment complexes, and organizations reviewing the use of conversational AI in the smart construction and smart city sectors.

In particular, it can be effectively utilized in cases where real-time guidance and response are required in spaces where it is difficult for people to reside permanently, or when complex technologies and services need to be easily introduced.

Related Article: ESTsoft introduces 'conversational AI Avatar service' to Daewoo E&C apartments

Frequently Asked Questions

Q. Is the AI manager actually operating in real apartment complexes?

A. Yes. It is providing resident services within actual Sihwa MTV apartments. It constantly guides residents with information they need daily, such as facility location guidance and response to usage information within the complex.

Q. Can it be applied to other areas besides construction and housing?

A. Yes. Perso Interactive has been applied to various fields such as exhibition guides and retail, and as shown in this case, it is also expanding into the construction and residential service sectors. It can be configured as a specialized model for specific purposes by learning information for each sector.