Intercharm Korea 2026: How cepoLAB Welcomed Global Buyers with AI Avatars in 32 Languages

About

Intercharm Korea 2026 is a global beauty expo visited by overseas buyers from over 50 countries around the world. At an exhibition site crowded with visitors of various nationalities, it is not easy to introduce brands and products without language barriers and without delay.

To solve this problem, cepoLAB deployed a brand-specific AI Avatar based on Perso Interactive at their booth. This AI Avatar, which speaks 32 languages, thoroughly understands brand and product information, acting as 'another member' of the team that directly introduces the brand beyond simple guidance.

As a result, visitors were able to comfortably converse in their own language and get to know the brand and products regardless of which country they came from, and the human-like interface with natural facial expressions, gestures, and voice captured both fun and branding, leaving the brand in the memories of visitors.

Background

At global events where buyers from all over the world gather like Intercharm Korea, it is necessary to respond to visitors using various languages in real-time. However, it is difficult to cover all languages with only the booth staff, and during busy hours, responses get delayed, causing them to miss visitors who showed interest.

In particular, beauty brands need to sufficiently convey the characteristics and stories of their products to lead to purchases and consultations, but if language is blocked, it is difficult to fully convey the brand's charm. In the end, the concern remained, 'Can we make visitors from any country converse comfortably in their own language while remembering the brand properly?'

Perso Interactive responded to this need with an interactive experience that connects multilingual real-time conversation and brand introduction into a single flow.

Solution

cepoLAB implemented a welcoming experience for global visitors by deploying a Perso Interactive-based AI Avatar in the form of a station at the booth.

The core is real-time response in 32 languages. No matter what language a visitor speaks to it in, the conversation naturally continues in that language without delay, allowing them to converse comfortably without communication difficulties or response delays caused by language.

Additionally, the AI Avatar is a human-like interface with natural facial expressions, gestures, and voice, providing an immersive experience where visitors can converse in real-time to get to know the brand and products. Above all, this AI Avatar is a brand-specific type that has learned cepoLAB's brand and product information, functioning like another booth member that directly introduces the brand beyond simple wayfinding or information delivery.

Results

At this exhibition, visitors were able to comfortably converse in their own language and get to know the brand and products, regardless of their nationality or language. In addition, the problem of missing interested visitors due to delayed responses was naturally reduced.

The AI character that converses like a human was itself novel and fun to visitors, and this experience naturally translated into an effect that made them remember the brand. In other words, it captured information delivery, branding, and fun all at once.

The strengths of Perso Interactive are more clearly revealed in global event fields where friendly and immersive communication is needed. At exhibition sites, AI Avatar is now becoming another face of the brand.

Recommended for

If you are a beauty/consumer brand participating in global exhibitions and fairs, a marketing/booth operation manager who needs to respond to overseas buyers and visitors in multiple languages, or a brand manager who wants to deliver a brand experience beyond simple guidance, this case will be a great reference.

In particular, if you want to reduce language barriers and leave your brand in their memories at events crowded with visitors of various nationalities, you can effectively utilize a brand-specific AI Avatar.

Frequently Asked Questions

Q. Does it really respond naturally in multiple languages?

A. Yes. If a visitor speaks in their own language, the conversation continues in that language without delay. Since it understands the context of the conversation beyond simple translation and responds, natural communication is possible even if the languages are different.

Q. Can we reflect our brand and product information?

A. Yes. You can configure it as a brand-specific type by training the AI Avatar on brand and product information. Thanks to this, beyond general guidance, you can use it like another member of the booth that directly introduces the brand.

Q. How do we install it in the exhibition booth?

A. It is deployed at the booth in the form of a station where visitors can converse. Reflecting brand/product information or configuring it to fit the booth environment is prepared together through prior consultation.