The secret behind Samsung Electronics instantly captivating global visitors with AI interactive signage at CES

About

CES, where hundreds of thousands of global visitors gather annually, is the ultimate stage for proving a company’s technological prowess. For its latest product launch, Samsung Electronics, a global IT leader, moved beyond one-way information delivery to introduce spatial signage powered by Perso Interactive technology.

Visitors were provided with an immersive Interactive environment where they could communicate in real-time with an AI Human guide on large displays in their native languages to directly experience product features and Samsung’s technological philosophy.

Beyond simple guidance, the system utilized object recognition technology: when a visitor approached a display, the AI reacted first, performing the role of an AI Brand Ambassador capable of answering in-depth product questions and explaining the brand’s core values.

As a result, natural conversations flowed regardless of the language spoken, successfully providing a premium brand experience without language barriers to all global visitors and establishing a verified reference for Perso Interactive on a world-class stage.

Background

Traditional large-scale displays or exhibits were limited to one-way transmission of pre-prepared videos, making it structurally difficult to provide immediate answers or personalized experiences. Specifically, providing real-time support for dozens of languages on-site was nearly impossible both physically and financially, which acted as a barrier to deep engagement between the brand and its visitors

The introduction of this solution began with a strategic question: "Can we build an intelligent environment where global visitors participate as protagonists in their own language without a translator?" Samsung Electronics introduced this solution to create a virtuous cycle where visitors, who previously only watched exhibits, could directly converse with an AI Human and become participants in the content.

Solution

Perso Interactive technology was seamlessly integrated into large-scale digital signage, transforming the entire exhibition space into a fully Interactive AI experience.

The Multilingual AI guide supports 32 languages in real-time, providing an immediate response to any query and ensuring a perfect communication environment; this allowed for seamless interaction without additional staff, realizing significant operational cost savings.

Leveraging object recognition, the AI proactively initiated conversations when visitors approached exhibits—creating a dynamic and lifelike interaction. This elevated the system beyond a simple guide into a true AI brand ambassador, capable of delivering both product insights and Samsung’s broader technology vision.

Proven on a global stage like CES, Perso Interactive is ready to join your company on its global journey.

Results

The previous viewing-centered exhibition model was transformed into a participation-and-reaction structure, revitalizing the interaction between visitors and the space. Immersion levels at the site increased significantly through interaction-based content; the experience of the AI reacting instantly to visitor behavior led to a natural increase in interest and dwell time.

Furthermore, information delivery through direct experience improved message comprehension—rather than one-way announcements, the conversational experience allowed visitors to absorb the core messages of the content more deeply.

Ultimately, by establishing an environment capable of handling diverse global visitors through real-time Multilingual support, the event’s global responsiveness was significantly strengthened.

Recommended For

This use case is ideal for:

• Corporate marketing managers

• Exhibition planners

• Global event organizers

If you want to technically and perfectly prove your brand’s innovativeness through AI technology at a venue the whole world is watching, you should keep a close eye on Perso Interactive.

Related Article: ESTsoft Unveils ‘AI Promoter’ with Samsung Electronics at CES 2026… Providing an Innovative Exhibition Experience

Frequently Asked Questions

Q. What are the advantages of Spatial Signage?

A. Signage refers to kiosk displays installed in retail stores, exhibitions, public spaces, and similar venues to present information with a sense of depth and dimensionality. Spatial Signage takes this further by using sensors and cameras to detect the approach and behavior of visitors, enabling AI humans on screen to proactively respond or provide personalized guidance. The result goes beyond one-way brand messaging — it increases visitor dwell time and engagement, reduces the operational burden of staffing (guides and interpreters), and delivers consistent information across multiple languages.

Q. How do you reliably operate 32 languages on-site?

A. The system is designed so that no matter what language a visitor speaks, the AI avatar responds immediately in that language — enabling consistent guidance without the need for human interpreters.

Q. How is the interaction that proactively responds to visitors implemented?

A. Object recognition-based detection uses visitors' approach or movement as a trigger, prompting the AI avatar to initiate a greeting or begin providing guidance. This transforms the experience from a passive exhibition — one you simply look at — into one that starts a conversation, helping to increase dwell time and overall engagement.