How an AI guide in exhibition halls connected the exhibition experience to city tourism

About

COEX, a premier exhibition center in South Korea, serves as a major hub for large-scale events, drawing a vast number of domestic and international visitors. Consequently, there is a high demand for information that extends beyond internal event details to include the surrounding area and the city at large. Traditional systems, however, were often limited to event-specific info, making it difficult to fully support the visitor's actual mobility and overall experience.

To overcome these limitations, an Interactive guidance kiosk powered by Perso Interactive AI was introduced. Visitors can now converse with an AI Human to receive comprehensive information—including event details, facility navigation, tourism, dining, and culture—all within a single conversational flow.

As a result, the exhibition experience evolved beyond event guidance into a connected, city-level information platform, allowing visitors to seamlessly extend their journey from the venue into the broader urban experience.

Background

As visitor expectations rise, there is an increasing need for intelligent environments that offer personalized experiences rather than just basic information retrieval.

Traditional one-way communication methods posed structural constraints for visitors wishing to participate actively or gain organic access to surrounding information. For international visitors, language barriers often prevented a smooth transition from the exhibition to the wider city experience.

The introduction of Perso Interactive was driven by a key question: “Can visitors enjoy their entire city journey through a single, continuous conversation?” By linking venue guides with nearby commercial facilities and Seoul’s landmarks into one conversational flow, a virtuous cycle was established where the visitor experience expands beyond the venue walls to encompass the entire city.

Solution

Through the AI Station, visitors can naturally ask the AI Human a wide range of questions—from exhibition and booth information to COEX facilities and nearby attractions—and receive instant, context-aware responses.

Even with simple, everyday queries such as: “How long is the exhibition running?”, “Are there any places to visit near COEX?” the system accurately understands intent and provides relevant answers, covering everything from event details to navigation and nearby recommendations. This allows visitors to resolve all their information needs within a single conversational flow, without the need for manual searches or visiting information desks.

Furthermore, real-time Multilingual support ensures that international visitors experience the same high-level interaction as domestic guests, serving as a comprehensive city guide throughout their entire stay.

Results

Following implementation, the visitor experience successfully expanded from fragmented event guidance to a connected, end-to-end journey spanning the exhibition and the city. Visitors naturally transitioned from asking about exhibition details to exploring nearby attractions and restaurants within a single conversation, significantly simplifying the information discovery process and improving overall convenience.

In particular, real-time Multilingual support has significantly boosted satisfaction among international visitors who previously felt excluded due to language barriers, successfully creating a more inclusive exhibition environment.

Recommended For

This use case is ideal for:

• Large convention centers and exhibition operators

• Global event planners

• Local governments and tourism marketing organizations

It is a highly valuable reference for those looking to design a complete visitor journey through real-time Interactive technology.

Related article: ESTsoft, the AI kiosk “Perso AI Avatar Station” expanding into everyday AI services... from home and work to leisure!

Frequently Asked Questions

Q. Can it be deployed on-site immediately without installation or additional development?

A. Yes. Perso Interactive AI can be deployed on-site immediately without separate development or infrastructure setup. However, if adding event information or customization is required, desired development is carried out through prior consultation. After development, station (kiosk) devices can be placed and operated on-site right away.

Q. Can it provide different information for each event?

A. Yes. It supports customized settings for exhibition-specific information, booth data, event schedules, and more, enabling guidance tailored to the characteristics of various events.