Redefining First Impressions: How APEC 2025 Revolutionized VIP Protocol and Global Concierge with Perso Interactive Multilingual AI

About

The 2025 APEC Summit was held in Gyeongju, Republic of Korea, a large influx of global delegates and international visitors was expected. This created a strong need for a consistent and scalable system to guide attendees across multiple languages—covering event schedules, navigation routes, and facility locations.

To address this, Perso Interactive AI was introduced in the form of a Multilingual AI Station, enabling visitors to instantly access event information in their preferred language. In addition, an AI Avatar–based personalized welcome feature, powered by participant recognition, delivered a differentiated first impression—especially for VIP guests.

As a result, the solution significantly reduced the operational burden of repetitive inquiries while successfully deploying a Multilingual, Interactive AI Human guide tailored for global-scale events. This ultimately set a new benchmark for creating impactful “first impressions” in international event environments.

Background

At large-scale global events like APEC, even minor delays in providing guidance can quickly lead to congestion and confusion. There was a clear need for a system capable of delivering consistent, high-quality information—such as registration, navigation, facility locations, and program schedules—to visitors speaking different languages.

However, relying solely on on-site staff made it difficult to respond efficiently to the high volume of repetitive inquiries. Furthermore, VIPs and key delegates required more than just information—they needed a personalized, premium welcome experience that made them feel recognized and valued from the very first moment of arrival.

In this context, Perso Interactive AI was introduced not as a static information display, but as an Interactive AI Station capable of responding to visitor queries in real time, communicating naturally in multiple languages, and delivering personalized greetings when needed.

Solution

With the deployment of core AI technologies, event operations became significantly more efficient and seamless.

First, real-time language recognition and Multilingual AI response capabilities enabled instant communication with visitors from diverse backgrounds. This reduced dependency on language-specific staff while ensuring consistent service quality across all interactions.

Additionally, through Interactive AI conversation technology integrated with event data, the system was able to handle repetitive inquiries—such as schedules, navigation, and facility information—in real time. This allowed staff to focus on more complex and exceptional situations, while visitors enjoyed a smoother, wait-free experience.

On top of this, the AI Avatar–powered personalized welcome feature leveraged participant recognition to greet VIPs and key attendees by name. This elevated the experience beyond simple guidance, delivering a premium, tailored interaction suitable for a high-profile international event.

Through this implementation, Perso Interactive AI successfully demonstrated a scalable Multilingual AI Human and AI Kiosk solution, validated in a large-scale global event like APEC.

Results - "Reduce operational staff, enhance visitor experience"

Perso Interactive AI provided real-time, Multilingual Interactive guidance, allowing international visitors to instantly access the information they needed. By integrating scattered event data—such as schedules, exhibition layouts, and facility details—into a single interface, it significantly improved operational efficiency.

Moreover, the AI Avatar–based personalized welcome experience delivered a differentiated and memorable first impression for VIPs and key participants.

With proven performance at APEC and other major events, this solution is highly scalable and can be reliably extended to a wide range of global environments—including international conferences, exhibitions, and large-scale public events.

Recommended For

This use case is particularly valuable for:

• Organizers of international conferences, exhibitions, and fairs.

• Event hosts managing large-scale crowds.

• Facility managers looking to strengthen multilingual support and VIP welcome protocols.

This case serves as an excellent reference for designing consistent and differentiated visitor experiences in convention centers, exhibition halls, and public event spaces.

Related article: "ESTsoft showcases ‘Perso AI Avatar Kiosk’ at the APEC site... leaves a strong impression on global visitors"

Frequently Asked Questions

Q. Can it be deployed on-site immediately without installation or separate development?

A. Yes. Perso Interactive AI can be deployed on-site immediately without any additional development or infrastructure setup. However, if event information needs to be added or customization is required, the desired development is carried out through prior consultation. Once development is complete, station(kiosk) units are placed on-site and operations can begin right away.

Q. Is it possible to operate across multiple venues simultaneously?

A. Yes, it is. A real-world example includes the simultaneous operation of the APEC Gyeongju event and the KINTEX Hall 3 opening ceremony. A separate set of information can be configured for each venue, making it reliably applicable to trade shows and multi-venue events where multiple events run concurrently.