The Era of the FAST Platform: Enhancing the Global Competitiveness of Korean Content with AI Avatar

About

In June 2026, at the Korea International Streaming Festival (KISF 2026) held at the Busan Cinema Center, Perso Interactive stood before key figures from major domestic media and broadcasting companies. By directly demonstrating real-time AI Avatar interaction to core industry officials and VIPs from Samsung Electronics, LG Electronics, CJ ENM, MBC, KBS, SBS, and more, we drew positive reactions for the natural quality of conversation, expressive power, and potential for application across various industries. Perso Dubbing, which supports global content localization, was also introduced and garnered interest, but above all, the event was a place where Perso Interactive's next-generation interaction experience was engraved as a new possibility in the media industry.

Background

As the global media market rapidly reorganizes around FAST platforms rather than OTT, the paradigm of media technology is shifting beyond simple content delivery toward actively communicating with viewers and providing immersive experiences. While interest in AI Avatar-based real-time interaction technology is rapidly growing in the media and broadcasting industry, KISF 2026 was the optimal stage to directly introduce the feasibility of Perso Interactive in the media field and expand the foundation for cooperation, as key figures from major domestic media and broadcasting companies gathered in one place.

Solution

At the KISF 2026 venue, we set up a demonstration environment where visitors could directly experience Perso Interactive's real-time AI Avatar interaction. We allowed key media and broadcasting officials and VIPs from companies like Samsung Electronics, LG Electronics, CJ ENM, MBC, KBS, and SBS to personally experience real-time conversation quality and natural avatar expressiveness, while also showcasing various application scenarios in the media field, such as AI news anchors, live commerce hosting, and interactive viewer experiences. In addition, we demonstrated the process of naturally localizing Korean content into various languages through Perso Dubbing, introducing the synergy that can be created in the global media market when AI Avatar interaction and multilingual dubbing are combined.

Results

Through the on-site demonstration, we received positive evaluations regarding real-time conversation quality, natural avatar expressiveness, and potential for application in various industries, leading to concrete discussions on business cooperation possibilities with key media and broadcasting officials. In particular, Perso Interactive's real-time interaction technology received high interest for its ability to add new possibilities to the traditional broadcasting content production method, and its scalability when combined with the global localization features of Perso Dubbing also drew attention. Through this participation, Perso Interactive made a meaningful impression on the media industry as a next-generation interaction solution connecting content and viewers in the era of FAST platforms.

Recommended For

This use case is ideal for:

• Media and broadcasting professionals planning new viewer experiences using AI Avatar technology

• Content planners looking to integrate Interactive AI elements into formats such as live commerce and AI anchors

• Streaming platform managers aiming to deliver differentiated viewer experiences while enabling global localization in FAST environments

It is particularly valuable for organizations seeking to innovate content formats and enhance audience engagement through AI-driven Interactive experiences.

Frequently Asked Questions

Q. How specifically can Perso Interactive be utilized in the media and broadcasting fields?

A. It can be utilized in various ways, such as AI avatar-based news anchors, live commerce hosting, and real-time viewer interaction. Specific application plans that fit the service environment of broadcasting companies and media firms can be designed together through prior consultation.

Q. What kind of synergy is there when utilizing Perso Interactive and Perso Dubbing together?

A. By implementing real-time AI Avatar interaction with Perso Interactive and localizing content into multiple languages with Perso Dubbing, you can provide an interactive media experience without language barriers to a global audience. The combination of these two solutions allows you to comprehensively implement the technology needed for global content expansion.