Station
Case Study of Daewoo E&C Prugio’s Introduction of AI Station-Based Conversational Smart Residential Services
About
The existing method of delivering information in apartment complexes remained in a passive structure where residents had to find information themselves, such as through bulletin boards, apps, or wire inquiries to the management office. This not only caused hassle in accessing information but also led to the issue of simple repetitive inquiries becoming a work burden on management staff.
To resolve this, Daewoo E&C introduced Perso Interactive technology to the AI Pergola, a common space within Prugio Apartments, constructing an AI Concierge. As a result, residents now enjoy an interactive smart residential environment where they can converse in real-time with an AI Avatar to immediately check necessary information and control their living environment. With increased resident satisfaction and a reduced burden of management duties, it achieved significant results in enhancing the premium brand value of Daewoo E&C along with a qualitative leap in residential services.
Background
Even within residential spaces, the need has emerged for residents to enjoy more active convenience through technology. However, the existing information delivery method remained a one-way delivery of information through bulletin boards or apps, posing a great structural hassle of having to find the information directly.
The core of introducing this solution was the question, 'Can residents get the information they need and even control their living environment just by talking with an AI Avatar without complex operations?' In particular, due to the nature of complexes where residents of various age groups and nationalities coexist, we aimed to realize a qualitative leap in residential services through an AI Concierge that can simultaneously solve difficulties in operating digital devices and language barriers.
Solution
Prugio's AI Pergola, incorporating Perso Interactive, provides residents with differentiated living convenience through voice-based natural language interaction. It naturally attracts residents and visitors through a standby mode, and provides various services from complex guidance to content experiences when switched to conversation mode.
Even to daily voice questions such as "What facilities are on the first basement floor?" and "Tell me about the nearby walking trails," the AI accurately understands the intent and responds immediately, allowing users to verify the necessary information right on the spot without running separate apps or searching. Since they can get the answer they want simply by asking as if having a conversation without complex operations, residents unfamiliar with digital devices can also easily use it.
In particular, going beyond simple information guidance, this system integrates the ability to directly control key facilities in the AI Pergola, such as indoor lighting and air conditioning, and call up desired video and music content using only voice commands. In addition, through real-time multilingual support, it has completed an inclusive residential environment where foreign residents can use the same level of service without language barriers.

Results
Since the introduction of the solution, the way services are accessed within Prugio has changed to be more intuitive and efficient. Thanks to the interactive interface, even generations unfamiliar with digital devices can enjoy the benefits of the service, and recording a high usage rate from the beginning, it quickly established itself as a natural communication channel in the daily lives of residents.
In particular, as the AI Concierge took charge of repetitive facility guidance and information inquiries, the response response burden of the management office decreased significantly, allowing management staff to focus on more professional complex operation tasks. Consequently, this smart living experience maximized the actual living satisfaction of residents and yielded meaningful results in enhancing the premium brand value and residential competitiveness of Daewoo E&C.
Recommended for
This use case is ideal for:
Smart home and construction industry officials seeking innovative residential solutions
Residential complex management office representatives
Professionals looking for differentiated solutions to strengthen residential brand competitiveness
The solution is also highly effective for those seeking to go beyond conventional home network systems and maximize the brand value of residential spaces through Perso Interactive.
Related Article: ESTsoft signs MOU with Daewoo E&C to introduce 'real-time conversational AI Avatar' in apartment complexes... Synergy between 'Perso Interactive' and 'AI Pergola'!
Frequently Asked Questions
Q. Can it be deployed immediately on-site without installation or separate development?
A. Yes. Perso Interactive AI can be deployed on-site immediately without separate development or infrastructure establishment. However, if addition of event information or customization is required, desired development will be carried out through prior consultation. After development, station (kiosk) devices can be placed and operated on-site immediately.
Q. Is it possible to integrate with existing apartment home network systems?
A. Yes. Through integration with existing home network systems, control of facilities in the complex such as lighting, cooling, and heating can be integrated and operated with the AI Concierge. The specific scope of integration will be designed together through prior consultation to match the environment of the complex.
Q. Is it usable even in environments where voice recognition is difficult?
A. Yes. Perso Interactive is designed to enable stable voice recognition even in noisy environments, so it operates smoothly even in open spaces such as outdoor pergolas.
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It’s become much more convenient because I can ask the AI concierge directly without having to call the management office one by one or check the bulletin board. I can even control facilities with just a word, so I can truly feel what smart living is like.
Residents of Prugio Apartments




